Google Tag Manager

Google Tag Manager lets you manage all your marketing and analytics tags (Google Analytics 4, Google Ads, Meta Pixel and more) from one place. This app connects your SitePack shop to GTM in minutes, without touching any code.

Enter your GTM container ID and the app loads your container on every page of your storefront. It then pushes your shop's key moments to the dataLayer in the standard GA4 event format: product views, category views, cart changes, checkout, purchases, site searches, logins, registrations, newsletter signups, leads and contact form submissions. Because the events follow the GA4 standard, you can use them right away in GA4, Google Ads conversions and most other tags.

Purchases are tracked once per order on the confirmation page. They include the transaction ID, order value, tax, shipping and every ordered item, so your revenue reporting stays accurate.

Privacy comes built in. With Consent Mode v2 switched on, GTM only loads after a visitor accepts analytics cookies in the SitePack cookie banner. Their marketing choice is passed on to Google as Consent Mode v2 signals. Does your container handle consent itself? Then you can switch this off.

You choose which events to track. Every event has its own switch, and a debug mode logs each dataLayer push to the browser console. That makes it easy to set up and test your triggers in GTM.