Meta Pixel

Advertising on Facebook or Instagram works best when Meta knows what happens in your shop after someone clicks your ad. The Meta Pixel app gives Meta that picture, without a single line of code.

Paste your Pixel ID from Meta Events Manager and you are done. From then on, the app reports the moments that matter for your ads: a visitor views a product or a category, adds something to the cart, starts the checkout, places an order, searches your shop, signs up for your newsletter, sends the contact form or creates an account. Each event carries the right details, such as product, price, quantity and order value. Meta uses them to show your ads to the people most likely to buy, to measure your return on ad spend, and to build audiences for retargeting.

Purchases are only reported once the order is actually paid, and each order is counted once, even when the customer reloads the confirmation page. That keeps your sales figures in Meta honest.

Privacy is built in. Nothing is sent to Meta until the visitor allows marketing cookies in your SitePack cookie banner. If they agree while browsing, the events of that page are still sent, so you do not lose data. No names, email addresses or phone numbers are shared.

You stay in control: switch each event on or off in the app settings, and use the debug mode together with Meta Pixel Helper or Events Manager to check your setup.