Bike shops

How to make a good bike shop website

A bike shop website has to do more than show your address. Cyclists check online which bikes you have in stock, what a service costs and whether the workshop has room this week, before they ever walk in. This guide shows what a good bike shop website needs: a live range from your till, all your services in one place, an online repair planner and a webshop for accessories and parts.

Updated 5 November 2026 9 min read
How to make a good bike shop website
In short
  • A good bike shop website shows what is really in stock, so a bike sold over the counter is not offered online.
  • List every service you offer, from a basic service to e-bike diagnostics, with a clear price or starting price.
  • Link your online repair planner from the menu and the homepage, so customers can book without calling.
  • Sell accessories, parts and clothing in a webshop, and use dropshipping for the range you do not stock yourself.
  • Opening hours, address and a route belong on every page, because most visitors want a shop nearby.
  • On SitePack a website costs 15 euro and a webshop 25 euro per month, billed yearly, plus 35 euro per month for a POS app.

What a good bike shop website needs

Most people who visit a bike shop website want one of four things: see what you sell, find out what a repair costs, book the workshop or check when you are open. A good website makes each of these a single click from the homepage. Start with a clear structure. A bike shop does not need dozens of pages. It needs the right ones, easy to reach on a phone, because most cyclists look you up on the go.

The checklist

  • A homepage with your address, opening hours and a call or route button
  • Your bikes and e-bikes with real stock, sizes and prices
  • One page with all your services and what they cost
  • An online repair planner for workshop appointments
  • A webshop for accessories, parts and clothing
  • Pages for the brands you carry and advice on e-bikes
  • Fast loading on mobile and a clear contact page
  • Payment methods your customers know, such as iDEAL, Wero or Bancontact

Show your live range straight from the till

The biggest frustration for a cyclist is travelling to a shop for a bike that was sold last week. The fix is to stop keeping your range up to date by hand. When your website follows the point of sale, a bike sold over the counter disappears online, and what arrives in the shop shows up on the website. On SitePack you do this with an app for your POS. The CycleSoftware app brings your products and stock into your webshop and sends webshop orders back to CycleSoftware. The Wilmar app does the same for bicycles and parts, with stock per branch. Both run on StoreLinkr, the integration platform of SitePack, and cost 35 euro per month. You set them up in a few minutes with the details of your POS account, without technical knowledge. Build the range the way cyclists shop. One bike model becomes one product, and frame size, colour and wheel size are variants. Each variant has its own stock, price and photo, so a customer sees the blue 54 cm frame when they pick it.

What to show for every bike

  • Model, brand and price
  • Frame size and colour as variants, each with its own stock
  • A photo for every colour
  • E-bike details such as motor, battery and range
  • A clear message whether the bike is in stock or can be ordered
  • A form to request a test ride
Good to know
Good to know: you keep managing products and stock in your POS as you always do. The sync does the rest, and you can follow it in StoreLinkr, including how often it runs.

Tell customers about all your services

Many bike shops do far more than their website says. Customers cannot book what they do not know exists. Put every service on one page, each with a short description, a price or starting price and how long it takes. A services page also works for search. People look for an e-bike service or puncture repair and land on the page that names exactly that. Give your most important services their own section or page. Be specific. A line such as service from 49 euro, ready the same day, converts better than we repair all bikes.

Services worth listing, if you offer them

  • Basic and full service
  • Puncture and tyre repair
  • Brakes, gears and chain
  • E-bike diagnostics and battery checks
  • Bike fitting and advice
  • Test rides and rental
  • Pick-up and delivery
  • Trade-in and second-hand bikes
  • Lease and company bike schemes
Good to know
Answer the small questions too: how long a repair takes, whether you give a quote first and whether you also service bikes you did not sell.

Let customers book repairs online

Phone calls during opening hours are the bottleneck of most workshops. An online repair planner lets customers choose a date, describe the problem and drop off the bike, and it helps you plan your workshop capacity. If you use CycleSoftware, you can use its online repair planner and link to it from your website. Create a page called, for example, Book a repair, link to it from the main menu and the homepage, and add a button on your services page and in the footer. For requests that need a person, such as a quote or a special job, add a service form with the bike type, the problem and a preferred day. On SitePack those requests land in the built-in CRM, where you follow them up. Make the next step obvious. One Book a repair button in the header beats a link hidden three clicks deep.

Where to place the repair planner link

  • In the main menu and the header
  • On the homepage, above the fold
  • On your services page, next to each service
  • In the footer and on the contact page
  • In your Google Business Profile

Add a webshop for accessories and parts

Accessories are the easiest products to sell online and a good way to earn outside opening hours. Lights, locks, helmets, tyres, child seats, bags and clothing are small, easy to ship and often a repeat purchase. A webshop on your website lets customers order them online and collect them in store or have them delivered. On SitePack the webshop is part of the same site, so you have one design, one checkout and one place to manage everything. Webshop plans start at 25 euro per month, billed yearly, with products, variants, stock, discount codes and payments included. SitePack Payments offers Wero, iDEAL, Bancontact and credit cards. Want a wide range without a bigger stockroom? The Pendlr app adds bicycles and parts from the wholesaler's range to your catalogue. Orders go to Pendlr as dropshipments and the track and trace comes back automatically.

What to sell online first

  • Lights, locks and bags
  • Helmets and clothing in sizes
  • Tyres, inner tubes and chains
  • Maintenance and cleaning products
  • Spare parts that people search for by name
Good to know
Pick a theme made for bike retail. Freewheel is built for selling bikes and booking maintenance, Kickstand suits e-bike retailers with a workshop and Gearbox is made for large parts catalogues.

Be easy to find for local customers

Almost everyone who searches for a bike shop wants one nearby, so local search decides whether you show up on Google and Google Maps. Make sure your address, phone number and opening hours are identical everywhere and on every page of your site. On SitePack you add your location with its address and opening hours once and reuse it in the editor. Create pages for what people actually search for: the brands you carry, e-bike advice, your services and the towns you serve. Write a short text for every brand and link it to the right category. Our guide on local SEO explains the basics, and the guide on SEO for online stores covers category and product pages.

Local checklist

  • The same name, address and phone number everywhere
  • Opening hours, including holidays
  • A Google Business Profile with photos
  • A page for every brand you carry
  • A map and a route to the shop
  • Ask happy customers for a Google review

Make it fast, trustworthy and easy on a phone

Most visitors arrive on a phone, often standing next to a bike. Check your site on a real phone: do the photos load quickly, can you tap the phone number and is the checkout simple? A slow site loses customers before they see a single bike. Trust matters for expensive purchases too. An e-bike costs thousands of euros, so show who you are: photos of the shop and the team, a clear warranty and returns policy, your terms and conditions and the payment methods you accept. A webshop needs legal pages, and our guide on terms and conditions explains what belongs in them.

Trust signals to add

  • Photos of the shop and the team
  • Warranty, return and delivery terms
  • A privacy statement and a cookie banner that follows the rules
  • Wero, iDEAL, Bancontact and card payments
  • A form to ask for advice or a test ride

Build your bike shop website on SitePack

SitePack brings these parts together in one plan: website, webshop, POS apps, forms and CRM, with hosting, domain name, a business mailbox and SSL included. A website costs 15 euro per month and a webshop starts at 25 euro per month, both billed yearly. The CycleSoftware, Wilmar and Pendlr apps cost 35 euro per month each. Prefer to have it done for you? A complete webshop built for you is 750 euro one-off, and afterwards you edit it yourself. You can also try everything free for 14 days, without payment details.

A practical order of work

  • Choose a theme made for bike retail
  • Add your location, address and opening hours
  • Connect your POS with the CycleSoftware or Wilmar app
  • Write your services page with prices
  • Link your online repair planner from the menu
  • Open the webshop for accessories and parts
  • Add a page for every brand you carry

Keep reading

Apps that make it easier

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Themes for your business

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All themes

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